Have a look with us at the new 2024 Swatch BREAK FREE watch collection! A mix of some of your favorite things: Keith Haring illustrations, What if? square-shaped Swatch watches, and breakdancing. The result: 3 exciting Swatch watches you'll definitely love adding to your collection: Swatch BREAKS OFF, Swatch BREAK LOOSE and Swatch BREAK TIME.
Excited? Let's check them out. And let's dive into the unboxing experience...
Swatch BREAK FREE collection
The Swatch BREAK FREE collection was inspired by the 1984 World Breakdance Championship, which brought together groovy beats, freedom of expression, and cool backdrop illustrations by Keith Haring.
Photo: The iconic 1980s Keith Haring Swatch watch collection and the poster he designed for the World Breakdance Championship. These 4 Swatch watch models became some of the most collectible pieces ever released by the brand.
An homage to creativity and free spirit, the 2024 collection is an invitation to express yourself. And the exciting thing is that Swatch is organizing BREAK FREE events to celebrate it. These will take place in large cities all over the world in the month of October 2024, and you can find the details on their website here.
Now, let's check out the 3 Swatch watches released as part of this collection. What we instantly liked about these pieces is that they belong to the What if? line, which means that they come with square-shaped cases. And we think this really adds an extra touch of coolness to these Swatch models.
As you can see in the photo below, from left to right, we have the Swatch BREAKS OFF, the Swatch BREAK LOOSE, and the Swatch BREAK TIME:
On the first one, the Swatch BREAKS OFF, we have the artwork that Keith Haring designed for the 1984 World Breakdance Championship and that was used as a backdrop for the competition. The same illustration is also featured on the Swatch BREAK LOOSE, this time in black in white, for those who prefer a more subtle timepiece. Finally, we have the Swatch BREAK TIME that features the design of the watch that was given to the winners of the competition in 1984, this time on a What if? square-shaped format and with a bioceramic case.
If you love any of these 3 watches, you should know that they are available for purchase online (at the time of writing this article), if Swatch delivers to your country. You can discover the BREAK FREE collection on their website here and order the Swatch you love most. The current retail price in Europe is €130 (approx. $143).
For those of you who are not yet decided, we have an unboxing of our favorite piece from the collection: the Swatch BREAKS OFF!
Swatch BREAKS OFF Unboxing
Although we absolutely loved all three watch models when we tried them on, it's the Swatch BREAKS OFF that was definitely the show-stealer. If you don't shy away from a bit of pink, you might love this one. So let's check it out!
The box is just as cool as the watch. It comes in splashy colorful tones, and the iconic illustration by Keith Haring is also featured on it:
This Swatch watch is definitely a statement piece, thanks to its brightly colored design that indeed lights up your courage to express yourself through your accessories. The fact that the case is square-shaped is a big plus, since there is more room for the design of the dial to shine and truly show its colors on the wrist:
We were pleasantly surprised to see that the watch has the ideal dimensions to fit most wrist sizes. The strap is made of a high-quality silicone material that makes it easily-adjustable and comfortable to wear. And its vivid green color is simply lovely:
If you're worried if this Swatch will fit you, for reference, the photos featured in this article were taken on a medium wrist size (gents) and an extra small wrist size (ladies).
- Case Width: 33.25 mm
- Case Thickness: 10.50 mm
- Strap Material: Silicone
- Water resistance: 2 bar
An interesting fact about these watches is that their white battery cover with multi-colored print on the back depict a Swatch logo that was drawn by Keith Haring. To check this out and to discover the Swatch BREAKS OFF in depth, head over to our YouTube video unboxing!
What about you? Are you a Keith Haring fan? What's your take on this collection? And, more importantly, which of these 3 Swatch watches is your favorite? Let us know in the comments!
Our vintage Swatch watch collection
If you love Swatch watches as much as we do, we invite you to check out our extensive collection of vintage Swatch watches. And maybe decide to give a second chance to a vintage timepiece.
If you're fairly new to the world of Swatch watches, check out the story of how Swatch made itself known as a brand, and discover some of their most iconic models released over the years, including the vintage Keith Haring collection that was such a raving success.
Choosing a watch with Vintage Radar
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