Vintage Magazine — kiki picasso
The Story of the Swatch Brand | How Swatch Watches Became a Thing
Posted by Lavinia Bejan on
Bold, creative, affordable, Swiss-made, these are just some of the things that we love about Swatch watches. With hundreds of joyful designs that defy the rules of classic Swiss watchmaking, Swatch has created a canvas for artists and designers from all over the world: a Swiss-made watch with a message. Each model is different, each model is designed to convey Swatch's message of creative freedom, and joy of life.
Since we are huge Swatch lovers ourselves, we're excited to put together a short history of the Swatch brand and how it made its entrance on the watch market.
If you're a Swatch fan yourself, you'll surely find their story interesting as well, so let's find out more about the journey of the Swatch brand!