Vintage Magazine — history of the benrus watch brand

Benrus is an American watch brand with a long history that dates back to 1921. Widely beloved by the American people, Benrus has had quite an impressive reputation throughout the 20th century, both thanks to its remarkable watch models, but also to its endorsement-based advertising strategy.

This year, Benrus has launched its new Heritage Collection, just in time to celebrate its 100 year anniversary. Whether you're interested in buying a vintage Benrus watch, or a new watch model, the history of Benrus tells an exciting story about the brand's values and challenges over the years. Discover with us the golden days of the Benrus watch brand!